Claudia Ellen Restrepo

Promoted into regional role, post-spinoff of Liberty Latin America from Liberty Global, to direct all external and financial communications for the company and its operating companies (C&W, LCPR, VTR, and Cabletica) while working closely with Investor Relations, M&A, Finance and the Legal team. Collaborate with CEO and Executive Leadership team and position them positively among media and key stakeholders. 

Responsible for spearheading all Company-wide external communications, media relations and stakeholder relations for the cross-business-unit collaborations in the Corporate, B2B, Finance, Networks and Technology groups. Main areas of focus include: strategic and external communications, financial communications, media relations, stakeholder relations, digital strategy and social media communications, intranet & internet management, community relations, crisis communication, reputation management and government affairs.

Lead all company communication initiatives and protected the corporate image in the U.S. and 5 markets in Latin America (Brazil, Mexico, Argentina, Chile, and Peru). Set the tone for all corporate and financial messaging, maintained visibility in the media, and shaped public perception. Managed relationships with regional PR and social media agencies and provided mentorship to a regional staff of 35.

Oversaw regional advertising, marketing communications, media relations and public relations campaigns for emerging technology start-ups and dot.com clients targeting the US Hispanic market and Latin America. Key clients included Nextel International, IBM Latin America, Telefonica US, Cambridge Technologies, assista.com, sportsya.com, and latincube.com.

Directed all marketing communication campaigns, from initial concept through launch, for 20 consumer products in 9 markets in Central and Latin America. Developed corporate identity materials such as brand sales collateral, new product information, selling guides, videos, packaging, photo shoots and visual merchandising materials. Orchestrated regional and global events and trade shows. Managed relationships with advertising agencies and negotiated contracts.