C A R E E R
P R O G R E S S I O N
Liberty Networks
Head of Corporate Communications
08/2022 to Current
Leading communications infrastructure and enterprise connectivity provider across Latin America and the Caribbean, connecting 30+ countries through nearly 50,000 km of submarine fiber and 17,000 km of terrestrial networks. Liberty Networks is a subsidiary of Liberty Latin America (NASDAQ: LILA, LILAK).
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Led regional communications strategy for the Wholesale and B2B business across 30+ markets, strengthening corporate reputation and alignment through internal and external communications.
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Directed regional brand positioning and narrative alignment as part of the company’s rebrand and new business structure.
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Directed media strategies for top-tier industry visibility
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Oversaw all external communications, including financial releases, executive messaging, thought leadership, and digital content.
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Championed employee engagement initiatives for 1,500+ team members through town halls, internal campaigns, road shows, and culture-building programs.
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Served as the company’s main media spokesperson, managing crisis communications and issues across the Caribbean, Central America, Latin America, and the U.S.
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Elevated corporate presence across the wholesale segment and key industry, government, and regulatory market events.
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Shaped core messaging and content development, including pitch decks, demos, and customer narratives supporting B2B and wholesale strategies, marketing campaigns, and events.
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Designed content strategy for executive forums, customer events, and workshops, including agenda development and key messaging.
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Partnered cross-functionally with Product, Marketing, Sales, and external stakeholders to align communications and support business priorities.
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Provided strategic counsel to the General Managers in 5 Central America and Latam countries and the leadership team to enhance visibility, influence, and alignment with corporate objectives.
Liberty Latin America
Sr. Director External Communications
July 2018 - Present
Leading telecom operator in Latin America and the Caribbean, serving 20+ consumer and 30+ B2B markets. Formerly part of Liberty Global, now an independent publicly listed company (NASDAQ: LILA, LILAK).
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Directed all external and financial communications for LLA and its operating companies (C&W, LCPR, CT, CWP, VTR), partnering with Investor Relations, M&A, Finance, and Legal to strengthen corporate reputation and stakeholder confidence.
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Shaped and executed communications strategies for major corporate milestones, including seven M&A transactions, 15 quarterly earnings, and key ESG initiatives, aligning messaging with leadership priorities and market positioning.
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Led the creation and approval of corporate, M&A, and financial disclosures, ensuring timely, compliant, and high-impact communications that elevated brand visibility across global markets.
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Served as senior media relations lead, cultivating top-tier journalist relationships, securing strategic coverage, and advancing LLA's leadership narrative within the telecom and investment communities.
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Partnered directly with the CEO, CFO, and Executive Leadership Team to craft thought-leadership content, executive remarks, and financial communications that reinforced transparency and credibility.
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Established LLA's first media measurement dashboard to evaluate message penetration and demonstrate ROI.
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Co-led company-wide campaigns on ESG, DEI, and CSR, including the launch of the inaugural ESG Report (2020) and interactive press release, driving awareness and engagement across 20+ markets.
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Created the first company-wide Media and Investor Relations Policy, standardizing communication protocols for the organization of over 15,000 employees.
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Launched 'Leadership in Action,' LLA's first executive video series, increasing engagement by 40% across LinkedIn and other platforms.
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Represented LLA on the Biennial of the Americas' Youth Congress selection committee, advancing youth and sustainability initiatives in Latin America.
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Managed cross-regional comms teams and budgets covering media monitoring, wire distribution, and content.
Cable & Wireless Communications
Sr. Director Corporate & Digital Communications
August 2015 - July 2018
Leading provider of video, broadband, and mobile services across ~40 Caribbean, Central, and Latin American markets; acquired by Liberty Global as part of the LiLAC Group.
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Hired into a newly created role to lead external communications, stakeholder engagement, and media relations for the CEO and Executive Leadership Team, overseeing strategic, financial, digital, and crisis comms across multiple business units.
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Designed and executed the first Latin America–focused media strategy targeting C-suite audiences, positioning executives as industry thought leaders and elevating visibility across regional and trade media.
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Instituted corporate communications governance and performance frameworks, establishing measurable KPIs, editorial planning, and messaging standards to ensure consistency and accountability.
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Spearheaded the full redesign and relaunch of the corporate website, enhancing content, UX, and design—driving a 45% increase in traffic and 3.1 average pages per visit within three months.
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Directed company-wide employee engagement and culture programs including Mission Day, LEAP-UP summits, 'Team Talk Live!' rallies, and 'Let's Connect' country tours, strengthening alignment and culture across markets.
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Strategic communications advisor to the Chief Technology & Information Officer, as well as the Global Technology Leadership Team, overseeing internal communications and launching the inaugural educational training program named Technology Master Training.
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Led the six-month communications strategy during Liberty Global's acquisition, successfully shaping public perception, mitigating reputational risk, and achieving positive sentiment across all major media coverage.
NII Holdings (Nextel Latin America)
Director, Corporate Communications & Media Relations
May 2001- August 2014
Provider of differentiated mobile services for businesses and high-value consumers across Latin America, operating under the Nextel brand in Brazil, Mexico, Argentina, Peru, and Chile (formerly Nextel International).
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Led all external communications and media relations across the U.S. and five Latin American markets (Brazil, Mexico, Argentina, Peru, and Chile), shaping corporate and financial messaging and elevating brand reputation region-wide.
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Managed regional PR and social media agencies and provided dotted-line leadership to 35 communications professionals across Latin America.
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Built the company's first in-house Corporate Communications Department pre-IPO—establishing processes, hiring staff, and leading successful restructuring communications within five months.
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Directed the communications and branding strategy for the company listing on the NASDAQ and rebrand launch, including the NASDAQ Opening Bell event.
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Advanced executive visibility through integrated media, customer advocacy, and digital campaigns, combining press engagement, case studies, and social activations to strengthen market perception.
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Overhauled the corporate website and social media presence, ensuring alignment with global marketing initiatives across YouTube, Facebook, and Twitter.
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Recipient of multiple industry honors, including the Clarion Award (2003), LACP Annual Report Award (2006), and Bronze Stevie Award for Communications Executive of the Year (2012).
Burson-Marsteller
Sr. Associate Technology & Innovation Practice
August 1999 - May 2001
Leading global public relations and communications firm, parent of WPP Group. Headquarters office for Latin America clients.
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Directed regional advertising, marketing communications, and PR strategies for technology start-ups and dot-com clients targeting U.S. Hispanic and Latin American audiences.
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Managed integrated campaigns spanning media relations, brand positioning, and product launches for key clients, including Nextel International, IBM Latin America, Telefónica U.S., Cambridge Technologies, assista.com, sportsya.com, and latincube.com.
Summary, Skills & Education
Corporate Communications & Media Relations Leader
Creating Corporate Image, Influencing Public Perception and Positioning Organizations for Success
Global Communications Executive with 20+ years of experience advancing brand reputation and business performance for leading telecom and digital infrastructure companies across Latin America, the Caribbean, and the U.S. Known for translating complex technical concepts into clear, compelling messaging for audiences ranging from C-suite leaders and senior executives to employees and external stakeholders.
Proven ability to shape strategic narratives, elevate visibility, and manage end-to-end communications through major transformations—including earnings cycles, M&A, and brand repositioning. Consistently secure top-tier media coverage (Bloomberg, Dow Jones, Forbes, Reuters, The Washington Post) while guiding cross-regional strategies that strengthen trust with investors, customers, employees, and government partners.
Expertise includes executive communications, media relations, crisis management, stakeholder engagement, and multi-market reputation strategy. A strong partner to Investor Relations teams, contributing to quarterly earnings preparation, narrative development, and media strategy. Recognized for delivering measurable outcomes and leading high-performing, cross-functional teams.
AREAS OF EXPERTISE
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Internal, external, and C-suite executive communications
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Stakeholder engagement
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Media relations
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Cross-functional collaboration, shared service model across the regional businesses, support for M&A activities, and Public Affairs
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Crisis and issues management
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Brand strategy
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Public relations
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Marketing communications
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Digital content strategy and video production
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Social media management
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Management of events for analysts and investors
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ESG and CSR initiatives
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Community engagement
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Multicultural leadership
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Performance analysis
LANGUAGES
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English, Professional Working Proficiency
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Spanish, Professional Working Proficiency
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Portuguese, Intermidate Working Proficieny
Master of Science
Integrated Communications, Advertising & Public Relations
Florida International University
1995 - 1998
Bachelor of Fine Arts
Graphic Design & Illustration and Art History
University of Miami
1990-1992
Associates of Arts, Commercial Arts
Associate of Science, Graphic Design
Miami Dade College
1987-1990
Community Service
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Miami Advisory Council Member for the Hispanic Scholarship Fund
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The Gates Scholarship Volunteer Reader
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Mentor for Girls Inc. of Greater Miami
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University of Miami Alumni Mentor
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PRSA Silver Anvil Excellence Award, preserving corporate reputation post-Chapter 11, NII (2003)
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Clarion Communications Award (2003)
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LACP Annual Report Award (2006)
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Bronze Stevie Award for Communications Executive of the Year (2012)
